December 20, 2023

CardCash, a trailblazer in the online secondary gift card market, today announced an exciting partnership with Onbe, a leading corporate payouts platform. This collaboration introduces a game-changing service: instant payouts on virtual Mastercard® cards for customers trading in their unused gift cards. A staggering 51% of U.S. adults own unused gift cards, and this initiative is set to transform their experience, especially during the festive season.

“Partnering with Onbe allows us to offer an instantaneous, secure, and flexible payment option, aligning perfectly with our mission to make it simple and rewarding for people to convert their unused gift cards into something they truly desire,” remarked Tom Ochoa, Head of Sales at CardCash.

The pilot program conducted over the summer of 2023 was a resounding success, with the virtual card option by Onbe becoming increasingly popular among our customers. It’s expected to surpass other noncash payment options, including Amazon gift cards, by the end of this year.

Melissa Hentschel, Chief Client Officer at Onbe, expressed her enthusiasm about this partnership, “We are proud to collaborate with CardCash to offer an innovative payment solution, especially useful during the holiday season. It’s a practical way for consumers to maximize the value of their unused gift cards.”

As the gift card market continues to expand, it’s crucial to empower resellers with secure, quick, and versatile payout options. This collaboration between CardCash and Onbe is a significant step in adapting to the dynamic needs of consumers, helping unlock the potential of billions of dollars in unused gift cards.